Last week something strange happened. Well, something I think is strange, anyhow. It has to do with what I call the “mystery box” that is social media and the internet. For four years now I’ve been operating our sangha’s facebook page, Be Here Now Community. In those four years we’ve accumulated around 360 page likes. I post on it pretty much everyday – things regarding our sangha or mindfulness center, quotes I stumble upon, recommended books, mindfulness articles, nice pictures, and the like. Lately our posts reach about 100-200 people on average (so facebook tells me). We hardly ever receive comments or post “likes,” and it would be super rare that someone “share” one of our posts. So our page, while active with posts, has been small potatoes in the land of facebook, with very little activity by way of engagement of visitors.
Well, over the last week things have changed very rapidly with our (and my) first experience with a viral post. On April 14th I posted this on our sangha’s facebook page:
“Say, Pooh, why aren’t you busy?” I said.
“Because it’s a nice day,” said Pooh.
“Yes, but —”
“Why ruin it?” he said.
“But you could be doing something Important,” I said.
“I am, ” said Pooh.
“Oh? Doing what?”
“Listening,” he said.
“Listening to what?”
“To the birds. And that squirrel over there.”
“What are they saying?” I asked.
“That it’s a nice day,” said Pooh.
“But you know that already,” I said.
“Yes, but it’s always good to hear that somebody else thinks so, too,” he replied.
– From the Tao of Pooh by Benjamin Hoff
What I thought was a nice, simple offering on our page turned out to awaken a LOT of people from all parts of the globe. As of right now this post has reached 2,704,978 people. It’s been shared 24,387 times, has 2,189 comments, and over 42,000 have “liked’ or “loved” it. This post has also gained us 3,754 more page likes. Holy Toledo! I’ve never claimed to understand the magical workings of social media but this one really boggles my mind. It has been incredibly fascinating watching these numbers soar ever upwards over the last few days. It has me wondering: What is it about this post from the Tao of Pooh that has struck people so strongly?